Singular
An MMP that bundles the TikTok and Meta SDKs to track mobile app install attribution
What it is
A mobile measurement partner (MMP). See install and revenue contribution by ad channel in one place.
How to apply
- Operating B2C App Growth Channels — measure which installs TikTok and Instagram ads led to. Attach it before you run the channels, or the acquisition metrics carry no meaning.
Limits
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The source doesn't cover setup steps, cost, or free tier.
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This is a passing mention in the source, so this page is short. Expand it as more usage emerges.