Earning Press Links Through Events
Create a locally newsworthy event and invite relevant press to cover the brand editorially
Definition
A public-relations backlink tactic that creates a real local event and invites relevant journalists, giving them an editorial story rather than purchasing a placement. Coverage commonly points to the homepage, so it builds brand authority more than a specific page's ranking.
Perspectives
Nicholas Dulait (2026-10-06, X)
Run an event with a concrete local story and invite the press. Nicholas relays Axel's example of Motoblouz events receiving regional-newspaper coverage, and a shopping-centre skincare event as the basic pattern. Expect press links to point to the homepage; combine brand-level coverage with page-specific link work.
How to apply
- Fits a product with a credible local, customer or industry event whose story stands without the backlink request.
- Connect attendance and signup mechanics to Booking B2B Demos from LinkedIn Post Formats, but keep journalist outreach separate from customer promotion.
- Use Pitching Ranking Pages for Backlinks when the objective is a deep-page link rather than homepage coverage.
Limits
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The examples are anecdotes without event cost, journalist count, coverage rate, link attributes or ranking outcomes.
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Event production can cost more than the resulting coverage and does not guarantee a link.
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Journalistic independence means coverage angle, wording and destination URL remain outside the organizer's control.